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Although people think Pinterest is a social media platform, it is isn't. It is a visual search engine. This means that people come there to search for solutions just like they do on Google. To be seen on Google, websites use SEO to help their website rank better. This means that the higher your website ranks in Google, the more traffic it will receive.
On Pinterest there are several things you can implement to give your blog posts the best chance of being found. In this article I am going to go over what those are and how you can make your website more Pinterest friendly so that people who wish to share your blog posts on Pinterest can do so easily.
Create pinterest pins
First is the most obvious recommendation as all remaining recommendations will be based off of this. Without these, there isn't a good way for someone to share your content on Pinterest. The images in your blog post may not give someone a good idea of what the post is about. They are also likely to look less enticing in comparison to others images on Pinterest. This will result in lower engagement. So it is important to create images that are solely designed for the users of Pinterest.
Use recommended pin size
Pinterest is known for the elongated images, however, there are several dimensions that can be used on Pinterest. The 2:3 pin size ratio works the best. There are bloggers for who some of their shorter pins have performed better than their longer pins. You can experiment and see which size pins give you the best return. Until then make your pins using the 2:3 ratio.
Make multiple pins for each blog post
Reasoning behind this is that you never know what words and visuals will click with which Pinterest users. You want to give pinners choices. Sometimes just changing the words or images can make the pin go viral.
The Pinterest images are quite large though and can overwhelm your blog post. What you can do is hide these images using code or a plugin. I discuss hiding images further down.
Make sure to use description and hashtags
Your description not only gives a user an idea about what your post is about but also tells the Pinterest algorithm who to show your pins to.
Pinterest also recommends using up to two relevant hashtags. Use keywords in both the description and hashtags. If you are not sure what your keywords are, you can run a search on Pinterest using #yourkeyword and see what suggestions Pinterest gives you. You can also check the other pins in your niche and see what the other bloggers are doing.
Hide multiple pin images
Having multiple pins on your blog posts can look cluttered. To clean up the post without removing the images, bloggers typically hide them.
Most common way that I have seen bloggers recommend hiding images is by using the html code <div style=display“none”; >. To do this you basically click the text tab on your WordPress editor and add the code before your image code brackets and add a </div> after the image code brackets.
This is a relatively easy way to hide pin images but there is some talk of how this may trigger a Google warning because of alt text attached to image. I personally don't know of anyone who has gotten this warning but I have linked a YouTube video below by Google talking about hidden text and keyword stuffing. It's basically a black hat tactic that people use to trick the Google bots into improving the their page rank by making them think the page is relevant. Even though this article is talking about Pinterest, we still want to remain in the good books with Google.
Pinterest also gives you their own attributes that you can use to hide images. For this to work you need an image in the blog post that isn't hidden. You will be hiding the pin image in the code of this image. I also found that you can only hide one pin image per image code. If you plan on using this method, you can use the various images in your blog post to hide one pin image each. When someone clicks the Pinterest or Tailwind extension to see images to pin, they will see your hidden pin image in the pop up instead of the image in article.
To do this we will be using the data-pin-media attribute. You can also add data-pin-description attribute to add individual descriptions to each hidden image if you like. The method of adding this code is pretty much the same as display none code shown above. You add data-pin-media="yourpinimage.jpg" minus the brackets to the image code. Remember to replace the youpinimage.jpg with the URL of your pin image. You can find this in your media folder when you click on the pin image.
If you rather not mess around with code and just want a simple and easy way to hide images. You can use the WP Tasty Pins plugin. I use this plugin on this website and I am quite happy so far. It not only hides pin images for you, it also allows you disable pinning on non pin images. It also does not affect the page's load speed because the image is stored as a thumbnail.
Prevent random images from being selected
When someone clicks a pin it to Pinterest button, all images on the blog post page show up. Sometimes people for whatever reason just pick a random photo to pin instead of the pins you have made. To prevent this from occurring you can add the data-pin-nopin="true" code to the image code. This will prevent the image from showing as choice when someone clicks the pin it button.
If you use the pinterest attribute to a pin image, this automatically removes the image showing on the page as a choice so you don't have to worry about adding this code to those images.
Tasty Pins also has this option built in. You can disable pinning on images that are not pins in your blog post.
Enable rich pins
Article Rich Pin
Recipe Rich Pin
Recipe Rich Pin
In order to enable rich pins, you must have a business account. You can easily change your personal account into a business account if you haven't already.
There are four kinds of rich pins. App, recipe, product and article. You will select the one that best fits what your website is about. If you carry apps to install then you will select apps. If you carry recipes then you will select recipe. If you sell products then you will select product. If your website has articles then you will select article.
What rich pins do is allow Pinterest to pull and display information in a more attractive, organized and helpful manner. Rich pins tend to get more engagement.
You can use these instructions to set up rich pins using Yoast.
Fill out your Yoast meta description
You should have the Yoast plugin installed on your website to help with the SEO. Underneath each blog post in the back end there is a Yoast section. Here you can add your meta title and meta description. It is this description that will show in the rich pins.
Tools to help you design pins
Creating beautiful pin images is relatively easy to do. There are several programs that have templates you can use.
I personally use Canva. It has a ton of Pinterest templates. You can switch out the words and be on your way. You can get a bit more creative and upload your own images, change the colors or even start out with a blank template and build your own look. Canva can be used for free or you can get a monthly subscription and get access to more features such as templates, photos, folders etc.
You can also use the free edit a photo option on Picmonkey to create a pin image. It lets you resize an image, edit it and add text and effects to it. You can also upload your own photo. To get access to other features and templates of Picmonkey, you have to sign up for a paid subscription.
Stencil is another program which has Pinterest templates, although not a lot compared to Canva and Picmonkey. The free version allows you to create 10 images per month. You have limited access to images and icons. More features and templates are available for a monthly fee.
All three of these have free options so give them a go and check out which one you like the best. I will update this post with some links when I do a review on each one them and share my opinion with you.
These recommendations will help you make sure that your blog posts have the best chance of doing well on Pinterest.